As Director of Marketing for Cleary Zimmermann, Crista leads strategic marketing efforts for all service lines and office locations, and supports client and business development activities. She is directly involved with brand management, creative promotions, proposal oversight, CRM management, and lead cultivation, helping relationships grow between our clients and our team members. Crista joined the firm as a marketing coordinator in 2012, and since then has helped shape messaging, client relations and internal operations at Cleary Zimmermann with insight and originality.
Crista is involved in the Society of Marketing Professional Services (SMPS) where she has held various volunteer positions on the Board, including Director of Communications, where she led the San Antonio chapter’s winning submission to the national 2014 Striving for Excellence Award. Additionally, she has served on the Board for I-LinCP San Antonio, as Committee Member and Chair for the AIA San Antonio Beaux Arts Ball, and on the Sponsorship Committee for the Association of Texas College & University Facilities Professionals Conference (TCUF).
She holds a Bachelor of Arts in English/Creative Writing with a Minor in Fine Art from Texas Tech University where she graduated Magna Cum Laude, and is a Certified Professional Services Marketer (CPSM).