As Principal of Marketing, Joyce Watson leads external and internal marketing efforts for Cleary Zimmermann Engineers. Her major areas of responsibility include firmwide marketing strategy and corporate communications, brand management, promotional activities, and CRM oversight.
Joyce is gregarious and quickly builds rapport with clients and peers alike. Having transitioned into AEC marketing following her time as a Teach for America Corps member, she is methodical in her approach and uses her training as a writer and researcher to address client needs and tell Cleary Zimmermann’s story across all platforms.
Joyce is actively involved in the Society for Marketing Professional Services (SMPS), and has served on multiple committees at the local and regional levels. In 2020, Joyce was named Board Member of the Year as Membership Director of SMPS San Antonio, for her work driving recruitment, retention, and improving the member experience. She also serves the greater San Antonio community through her involvement with the Junior League of San Antonio (JLSA), where she has previously held leadership roles on the Board of Directors and the Membership and Communications Councils. She also serves as an Advisory Board Member for the Young Women's Leadership Academy.
Joyce graduated summa cum laude and Phi Beta Kappa from the University of Southern California with a Bachelor of Arts in History and a Minor in French. She is a Certified Professional Services Marketer (CPSM).